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WORKSHOP ORGANISED BY THE COLLEGE OF TOURISM AND HOTEL MANAGEMENT
20 October,2003

A workshop was organised on Monday, 20th October at the new premises of the College of Tourism and Hotel Management in Aglangia, on the topic. 

“Developing a Typology Map in the Service of Hospitality and Tourism Educators".     

                                                                                    

The workshop was directed by Danny Abramovich a marketing consultant and visiting lecturer in several European and American prestigious Universities. It was attended by educators from academic institutions offering diplomas in tourism and hospitality.

The main aim was to develop a practical model allowing the target audience, made up of hospitality and tourism educators, to position their institution as well as their programs, against other institutions or programs offered on the market.

Educational Institutions can be evaluated on criteria such as professional studies versus Academic studies and local approach versus Global approach. These criteria may help define the competitive advantages and disadvantages of education offered in a way to devise ways and methods of being more competitive.
The event was the first of a serious of activities that contribute to offering better education and development of the society.